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A blog, orginally called a "web log", is a chronological online journal.  In a business setting, blogs are best used to provide valuable information to consumers on subjects relevant to the product being offered.  For instance, an auto insurance agent could use a blog to offer safety tips to drivers, what to do in the event of an accident, and so on.

By providing information that is directly relevant to your agency's services and products, you are providing keywords to search engines that potential customers search for when shopping for your services.  In addition, keeping fresh content on your website is one of the most effective ways to increase your page ranking with search engines. 

How to Start a Blog
Blogs are another way to brand your agency.  Therefore, to receive the most benefit from a blog, it should be integrated within your website.  The blog should have the same domain name and the same look and feel as your current website. 

There are several blog products available.  There are very elaborate blog software packages available, however, initially you may want to sign up for a free blog through a service such as Word Press or Google. While your abilities will be limited with a free blog service, they are a cost-effective way to get your feet wet.

Our gold plan members that subscribe to our Insurance Website Builder package enjoy built-in blogging capabilities with enhanced features on their websites.  Additional information can be found by visiting www.insurancewebsitebuilder.com.

What to Blog About?
The subjects available to an insurance agent are endless.  Take a moment and think about all of the questions you are asked on a daily basis.

  • Is anyone covered to drive my vehicle?
  • Do I have a grace period?
  • What can I do to lower my premium?
  • Replacement Cost vs Actual Cash Value
  • Does Homeowner's Insurance Cover Flood?

You are answering these questions consistently.  Now all that is required is to sit down and write out those answers.

Advertise Your Blog
Let people know you have a blog.  Tell your customers, your companies, casual contacts, etc.  Advertising your blog can be as easy as including a link in your email signature, a note in letters sent to customers, or mentioning it in your on-hold message.  Also, using social media venues, such as Facebook and Twitter, to advertise your blog and blog posts is a very effective way to increase traffic to your website.

Initially creating a blog can appear to be an overwhelming and time consuming task, but it doesn't have to be.  Share the responsibility among your staff.  What better way is there to learn then to have to prepare to teach?  Assign each staff member a topic and give them time to research the topic.  There will be staff that are reluctant because they lack confidence in their writing abilities.  Writing is perfected with practice and blogging is the perfect opportunity to practice those skills.

Having an blog for your agency offers a list of benefits - increases your website traffic, develops loyalty and trust with customers and prospects, and expands your knowledge as you and your staff research topics.  The time you invest on your blog will offer great returns.

Posted 7:25 PM


This is a sample blog entry.
Posted 7:33 PM


Ten years ago, less than fifty percent of the population used the Internet. Five years ago, users of the Internet consisted primarily of business professionals. Today, retirees are the largest growing demographic of Internet users. Seven out of every ten people you meet in America uses a computer at least once a week. Considering this continual growth, agencies across the nation have begun to embrace the marketing potential the Internet has to offer.

To take advantage of these growing marketing opportunities upon the Internet, agencies must first develop an effective and visually appealing website. Your website must be more than just a business card on the web; it needs to be a functional tool that benefits both potential and current customers. To create a successful web presence your website should include the following:

Agency Information

Include information about your agency such as company origins, community reputations, testimonials and noted success.

Agency Offerings

What does your agency offer? Why do your product offerings standout from your competitors? Your website should convey your complete product offering such as each line of business and any additional services that would benefit your target customer.

Customer Service

A website is open for business, even when you are not. Provide your customers the ability to request quotes or policy change requests anytime, day, or night. Include a mailing list feature that allows your customers to receive your agency's newsletter.

Contact Information

If for any reason your new website cannot fulfill your customers needs you want to make it easy for them to contact you. Your website should include all forms of communication methods including local and toll-free phone numbers, fax numbers, driving directions, and e-mail.

Useful Experience

Build a useful consumer resource that will repeatedly draw customers back to your website. Incorporate helpful tools such as an insurance terms glossary, a frequently asked questions page, company links, document libraries, and a newsroom.

Once your website is up and running you must begin to market it as more than "just a website". Notify your customers that your website is a resource available to them twenty-four hours a day. Advertise the functionality of your website, not just the fact that you have one. To effectively market your website you should follow the

Printed Materials

Include your website address on all printed materials such as business cards, letterhead, and brochures. Include a brief statement promoting the fact your website is open 24/7.

Example: For policy service any time, day, or night, visit us on the web at...

Voicemail

State your website clearly in your outgoing voicemail - Inform customers and prospects calling your office outside of business hours that information about your agency as well as customer service options are available twenty-four hours a day via your website.

Yellow Pages Advertising

Maximize your yellow page presence by including your agency website along with phone numbers. By including your website address your yellow page ad opens your business up to possible business, even outside the hours you normally answer your phones.

Advertise for a Good Cause

Make a donation of school supplies to your local schools and have them imprinted with your agency web address.

Storefront Advertising

Prospects may drive by your office every day and may see the name of your agency and a phone number, why not your website as well? Many prospects are more likely to remember a website name than a phone number.

Search Engine Tricks

Include important links on your website. Search engines look for websites that link to other sites. Be sure to include links to the companies you write with, organizations you are involved with, links with information about your community, and insurance industry related news. Make reciprocal agreements with organizations to incorporate your web address on their website as well.

By combining these offline and online marketing initiatives with an effective website your website traffic will soar, right along with your business.

Insurance Technologies Corporation,
Agency website solutions at
http://www.insurancewebsitebuilder.com - Agency rating solutions at http://www.turborater.com

Posted 4:40 PM

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